Aati: How would you like your religion, sir? Frozen or thawed? Ready-to-fry or easy serve? Will you have it here or to go? Paper bag or plastic? Thank you, come again please. We have a special tomorrow, two for the price of one. Hah, hah. And the point of that is, religion in the 21st century is everyone's business. Even more than it used to be. Literally business for quite a few.